Link: The hidden cost of product segmentation — UX Hero

The hidden cost of product segmentation

Artificial market segmentation works, in that it can make money, but there is a hidden cost:

too many versions of Windows

Don’t make me think. Don’t make customer support harder. Don’t create confusion pollution.

Your customers will thank you.


Seth Godin says, “if you have more than seven items in a pull down list, you have failed.” I agree, especially when every item is identical except for words like “Professional” and “Ultimate”.

Ditto!
I was trying to figure out which version of Vista I needed last year.

It took two days of research. Those are two days I will never get back. My two days are worth a little more than the price of their software.

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