The hidden cost of product segmentation
Artificial market segmentation works, in that it can make money, but there is a hidden cost:
Don’t make me think. Don’t make customer support harder. Don’t create confusion pollution.
Your customers will thank you.
Seth Godin says, “if you have more than seven items in a pull down list, you have failed.” I agree, especially when every item is identical except for words like “Professional” and “Ultimate”.
I was trying to figure out which version of Vista I needed last year.
It took two days of research. Those are two days I will never get back. My two days are worth a little more than the price of their software.